The Brand You

Why does the Brand You matter?

Years of experience don’t guarantee you will be chosen for the next high-profile project.

Loyalty to your company may not protect you from layoffs. You risk being easily forgotten if you are seen as just another employee

So ask yourself:
What unique strengths do you bring to your work?
Who needs to see them—and what should they remember about you?

The brand You is built by showcasing your strengths to the right audience. Let every project reflect your unique combination of strengths and values.

Don’t just do great work – be known for what only you can do

“We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” – Tom Peters

Polite No

What does a Polite No really say?

Often it is not just about courtesy – It’s about conditioning that you have learned to:

Always be sensitive to others and oblige them
Put yourself in others’ shoes – even when it hurts your own feet
Believe that dealing with people is like walking on eggshells.

Your ‘Polite No’ may sound like you are hesitant, and your “no” is negotiable. However, in trying to be polite, you may risk being insensitive to your own needs.

“Politeness is like an air cushion: there may be nothing in it, but it eases our jolts wonderfully.” – Samuel Johnson

Your Personality Type

Your personality type reflects your preferences and is not a limitation. It doesn’t define what you are capable of.

You may be an introvert, but that doesn’t mean you can’t speak confidently to a crowd.
You may be a deep thinker, but that doesn’t mean you don’t connect with your emotions.
You may be logical, but that doesn’t mean you can’t trust your intuition.

These traits are familiar patterns in how you interact with the world. But they are not fixed.

You have a choice in how you want to see, act, feel, and connect differently in every situation.

“The largest part of what we call ‘personality’ is determined by how we’ve opted to defend ourselves against anxiety and sadness.” — Alain de Botton